Deliver freshness with confidence. Join our cold chain experts at Fruit Attraction 2025

Deliver freshness with confidence. Join our cold chain experts at Fruit Attraction 2025

With health a growing focus for consumers, Europe continues to be a major hub for global fruit trade. This has led to a need for agile, resilient and sustainable logistics that can deliver freshness, from farms and orchards to markets across the globe.

Fruit Attraction 2025 brings together key stakeholders from across the fresh produce supply chain, from growers and exporters to cold chain experts and logistics providers. The goal: to explore the latest trends, technologies and solutions shaping the future of fruit logistics.